One Part Campaign – One Part Event

Every ‘thon based fundraiser whether it’s a fun run or a walk-a-thon consists of two major planning components – the campaign and the event.  There may be slight overlap between the two, but usually these two important activities are fully capable of operating independently.

Sometimes when explaining the fundraising process, we remind our customers that the campaign is the part that raises the money and the event can be thought of as the reward for a successful campaign because, let’s face it, it is the funnest part of the fundraiser.

Both parts are equally important because…

  1. If your campaign is poorly executed your fundraiser will struggle financially and give voice to the “I Told You So” crowd who didn’t want to make a change and…
  2. If your fundraiser isn’t fun, well, let’s face it, that’s just sad.  All it takes is some music, food, drinks and games. We joke that kids get excited about a fire drill, so of course it will be fun.

That puts most of the pressure on the campaign managers, but that’s okay, we know how to run a campaign, and we’ll share our secret. Start with this simple formula in mind…  Communication + Motivation = Participation = Donation

Communication: Communicating important campaign and event information to hundreds of participants (or their parents) can be a daunting task. FundMonkey’s campaign management platform utilizes email addresses for participants.  If you don’t have a list, we’ll provide online registration to help you get an updated list and create donation codes for each student and provide the tools for mailing your participants.  We’ll also help you with take-home fliers and provide insight on how to increase the number of online registrants for your fundraiser.   Once participants are registered we make it easy to send emails and donation codes to collect online donations and motivate participants with contests and prizes.

Motivation: Nobody has more experience in motivating fundraising participants than our customers who use our campaign support page. We encourage our customers raising money for school children to invest in awesome prizes for top earners.  We provide several ideas for great prize packages and contest ideas that will motivate grade levels, classrooms and individuals to raise more fundraising dollars.

Participation: With event-based fundraising in schools, participation in the event is usually mandatory however, participation in the campaign is completely voluntary. With the proper communication and motivation, we’ll show you how to increases campaign participation. With the proper resources, you can make the campaign as much fun as the event, we’ll show you how!

Donation: Fundraising is a numbers game. By increasing participation by just a small percentage, you can add thousands to your fundraiser. FundMonkey will provide the best strategies and resources to maximize your fundraising campaign and help you earn more in overall donations than ever before.

At the end of your fundraising event and awards ceremony both event planners and campaign managers can high-five for a job well done and start planning for next year!



Way to Go Pine Creek Elementary

A shout out to Pine Creek Elementary.  They added FundMonkey to their already successful Walk-a-thon and collected 30% of their total donations online through our secure transaction server.   Final count’s aren’t in yet, but rumor has it they will beat their goal.  Visit their fundraising website to see how they did it!

Boost Your Proceeds with Employer Matching Gifts

Many businesses, large and small, may offer benefits that go unnoticed. One of these unknown benefits encourages employees to give back to their community by participating in charitable fundraising activities.  In exchange, employers offer an “Employee Matching Gift” program to those employees.

Employee matching gifts (also known asmatching funds) are grants an employer makes to match its employees’ charitable contributions.

Unlike food and product sales, a fundraising event makes your participants and/or their parents eligible to receive Employee Matching Gifts.   We provide a template that can be downloaded, for registered users, that may help your participants and/or their parents to double their personal contributions. 

Employee matching gifts often are dollar-for-dollar, but some companies will give double or even triple the original donation. Some companies may also give matching gifts for an employees’ volunteer efforts or paid time off.

Procedures vary with each company. Typically, individuals must submit forms to their employers. They can usually get more information about their matching gift benefits from their human resources department.

Small companies that don’t already offer such a program, may be willing to match an employee that is participating in a fundraiser  Be sure to encourage your participants’ parents to ask about matching funds for your event.

Download our “Corporate Match Form” and include it with every take-home packet provided at the kickoff.  Include instructions for using the form and encourage parents to talk to their HR departments or small business owners about a matching program.

You can double personal contributions by encouraging your participants and their parents to inquire about Employee Matching Gifts where they work.  Another example of how our campaign management software and your event are far more profitable than food or product sales.