One Part Campaign – One Part Event

Every ‘thon based fundraiser whether it’s a fun run or a walk-a-thon consists of two major planning components – the campaign and the event.  There may be slight overlap between the two, but usually these two important activities are fully capable of operating independently.

Sometimes when explaining the fundraising process, we remind our customers that the campaign is the part that raises the money and the event can be thought of as the reward for a successful campaign because, let’s face it, it is the funnest part of the fundraiser.

Both parts are equally important because…

  1. If your campaign is poorly executed your fundraiser will struggle financially and give voice to the “I Told You So” crowd who didn’t want to make a change and…
  2. If your fundraiser isn’t fun, well, let’s face it, that’s just sad.  All it takes is some music, food, drinks and games. We joke that kids get excited about a fire drill, so of course it will be fun.

That puts most of the pressure on the campaign managers, but that’s okay, we know how to run a campaign, and we’ll share our secret. Start with this simple formula in mind…  Communication + Motivation = Participation = Donation

Communication: Communicating important campaign and event information to hundreds of participants (or their parents) can be a daunting task. FundMonkey’s campaign management platform utilizes email addresses for participants.  If you don’t have a list, we’ll provide online registration to help you get an updated list and create donation codes for each student and provide the tools for mailing your participants.  We’ll also help you with take-home fliers and provide insight on how to increase the number of online registrants for your fundraiser.   Once participants are registered we make it easy to send emails and donation codes to collect online donations and motivate participants with contests and prizes.

Motivation: Nobody has more experience in motivating fundraising participants than our customers who use our campaign support page. We encourage our customers raising money for school children to invest in awesome prizes for top earners.  We provide several ideas for great prize packages and contest ideas that will motivate grade levels, classrooms and individuals to raise more fundraising dollars.

Participation: With event-based fundraising in schools, participation in the event is usually mandatory however, participation in the campaign is completely voluntary. With the proper communication and motivation, we’ll show you how to increases campaign participation. With the proper resources, you can make the campaign as much fun as the event, we’ll show you how!

Donation: Fundraising is a numbers game. By increasing participation by just a small percentage, you can add thousands to your fundraiser. FundMonkey will provide the best strategies and resources to maximize your fundraising campaign and help you earn more in overall donations than ever before.

At the end of your fundraising event and awards ceremony both event planners and campaign managers can high-five for a job well done and start planning for next year!